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Conceptual Branding for A5. A5 is the younger more youthful brand of After Five, which caters to an older demographic. After Five is the largest Canadian store for prom dresses, grad dresses, cocktail dresses, formal dresses, mother of the bride dresses, and plus size dresses. A5 will eventually carry their own brand, which is reflective in the design concepts. Currently I work with After Five Fashions developing advertising materials.


PROJECT SCOPE
BRANDING
ADVERTISING DESIGN
ART DIRECTION
PHOTOSHOOT
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